Presskit

Brand Guidelines

Documentation and examples for Tyme’s logo and brand usage guidelines.

We have only a few guidelines we follow, and in turn ask you to follow as well. These guidelines were inspired by Mailchimp’s Brand Assets.

Name

“Tyme” is a registered trade name for Tyme Labs or Tyme Labs Inc. and should always use a capital “T” with lowercase following suite.

Logo

We often use the “T” icon alone, referred to as Cadet. When this icon is enclosed with a rounded box to emphasize our software focus, it is known as Ranger.

The Tyme logo is admired for its simplicity, distinctive notch, and enduring design. The icon features a notch to represent the hour hand of a ticking clock.

When using our logo on a light background, please select the Ranger version shown. This version ensures that the “T” stands out prominently, reflecting our software focus effectively.

Please do not change or add colors to the logo in any way, with the exception of the Cadet version being rendered on a light background in viable cases.

Although our logo typically does not include text, when text is necessary, we recommend using Helvetica Neue in Regular or Light weight, with only the “T” capitalized.

Colors

Beyond black or white, the colors used at Tyme Labs respects a lasting palette of colors.

The fine print

This is a friendly legal reminder that these graphics are proprietary and protected under intellectual property laws.

Please do

Provide plenty of space around the “T” icon and text. Make them big, make them small, just give them the chance to breathe and not feel cluttered.

Please don’t

• Alter these files in any way.
• Display these graphics in a way that implies a relationship, affiliation, or endorsement by Tyme or Tyme Labs of your product, service, or business.
• Use these graphics as part of your own product, business, or service’s name.
• Combine these graphics with any other graphics without written consent from Tyme.