Brand Guidelines

Documentation and examples for Tyme’s logo and brand usage guidelines.

We have only a few guidelines we follow, and in turn ask you to follow as well.

Name

“Tyme” is a registered trade name for Tyme Labs or Tyme Labs Inc.

“Tyme” is also a registered trade name for Tyme Laboratories or Tyme Laboratories Inc.

Logo

We often use the “T” icon alone, referred to as Hero. When this icon is enclosed with a rounded box to emphasize our software focus, it is known as Cadet.

The Tyme logo is admired for its simplicity, distinctive notch, and enduring design. The icon features a notch to represent the hour hand of a ticking clock.

Hero

Cadet

When referencing our product Tyme+, please select the Cadet version shown above. This version reflects our software focus effectively. The standalone Hero version is advised for brand and marketing purposes.

✅

❌

Colors

Beyond black or white, Tyme Labs uses a consistent and lasting color palette for various factors. In addition, our logo is white on black, while the black on white version is available for applications related to Tyme Laboratories — parent company.

The fine print

This is a friendly legal reminder that these graphics are proprietary and protected under intellectual property laws. The logo is a registered trademark to Tyme Labs Inc.

Please do

Provide plenty of space around the “T” icon. Make them big, make them small, just give them the chance to breathe and not feel cluttered.

Please don’t

• Alter these files in any way.
• Display these graphics in a way that implies a relationship, affiliation, or endorsement by Tyme or Tyme Labs of your product, service, or business.
• Use these graphics as part of your own product, business, or service’s name.
• Combine these graphics with any other graphics without written consent from Tyme.