Brand Guidelines

Documentation and examples for Tyme’s logo and brand usage guidelines.

We have only a few guidelines we follow, and in turn ask you to follow as well.

These guidelines were inspired by Mailchimp’s Brand Assets.

Name

“Tyme” is a registered trade name for Tyme Labs or Tyme Labs Inc. and should always use a capital “T” with lowercase following suite.

Logo

We often use the “T” icon alone, referred to as Hero. When this icon is enclosed with a rounded box to emphasize our software focus, it is known as Cadet.

The Tyme logo is admired for its simplicity, distinctive notch, and enduring design. The icon features a notch to represent the hour hand of a ticking clock.

Hero

Cadet

When using our logo on a light background, please select the Cadet version shown. This version ensures that the “T” stands out prominently, reflecting our software focus effectively. The Hero version is preferred for brand and marketing purposes.

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Colors

Beyond black and white, Tyme Labs uses a consistent and lasting color palette. Our logo is primarily white on black, with a black on white version available for certain applications.

The fine print

This is a friendly legal reminder that these graphics are proprietary and protected under intellectual property laws.

Please do

Provide plenty of space around the “T” icon. Make them big, make them small, just give them the chance to breathe and not feel cluttered.

Please don’t

• Alter these files in any way.
• Display these graphics in a way that implies a relationship, affiliation, or endorsement by Tyme or Tyme Labs of your product, service, or business.
• Use these graphics as part of your own product, business, or service’s name.
• Combine these graphics with any other graphics without written consent from Tyme.